The Evolution of Margaret Howell: From Home Studio to Fashion Powerhouse
The Margaret Howell brand has come a long way since its humble beginnings in a home studio. This evolution is evident in their upcoming Fall 2026 collection, which I had the pleasure of previewing at their store near Église de la Madeleine. The collection seamlessly blends the brand's rich history with modern fashion sensibilities, creating a unique narrative that is both nostalgic and forward-thinking.
A Journey from Past to Present
The store's display was a thoughtful journey through time, showcasing the brand's dedication to craftsmanship. The 'railway' mac in olive green, a nod to Howell's British heritage, immediately caught my eye. But the true essence of the brand lies in its commitment to shirt-making, an art form that has been perfected over five decades. The London Workroom, a new addition to their empire, is a testament to this dedication. Here, skilled machinists meticulously craft shirts, a process that takes hours and thousands of stitches to complete. It's this attention to detail that sets Margaret Howell apart and ensures its place as a stalwart of British style.
Redefining Wardrobe Essentials
The upcoming collection is a thoughtful response to the modern wardrobe. It offers a relaxed take on formalwear, with a tuxedo jacket and trousers that can effortlessly transition from day to night. The pleated poplin shirt is a versatile piece, adding a touch of formality without being overly stuffy. I particularly appreciate the brand's understanding of layering, as demonstrated by the cotton shirts with frilled collars, which can refresh existing outfits. This collection is not just about individual pieces but about creating a cohesive, stylish wardrobe.
Accessories as the Finishing Touch
Margaret Howell's expertise extends beyond clothing, as evidenced by their cold-weather accessories. The tam o' shanter, a traditional Scottish bonnet, is a standout piece. Its lambswool construction and small pompom detail offer a stylish twist on a classic. This is a brand that understands the power of accessories to elevate an outfit and make a statement.
In my view, the Fall 2026 collection is a brilliant demonstration of Margaret Howell's ability to evolve while staying true to its roots. By combining heritage, craftsmanship, and a modern aesthetic, they continue to captivate fashion enthusiasts worldwide.
