WA Towns Tackle Overtourism: Balancing Visitors and Local Charm (2026)

Imagine arriving at your dream vacation spot, only to be met by hordes of people, battling for space on the beach and struggling to get a glimpse of the iconic landmarks. This isn't a far-off dystopia; it's a growing concern in Western Australia's popular tourist towns, where the influx of summer visitors is sparking fears of 'overtourism.' Locals are worried that the very charm that attracts people to these destinations might be destroyed by uncontrolled crowds. But here's where it gets controversial: is it possible to balance the economic benefits of tourism with the need to preserve the unique character and environment of these towns?

Take Busselton Jetty, for example, a major attraction in the South West. Over the past decade, visitor numbers have skyrocketed by more than 60%! During the peak Christmas and New Year period, a staggering 10,000 people flocked to the jetty daily. Lisa Shreeve, CEO of Busselton Jetty, is acutely aware of the need to keep the place 'special'. She draws a comparison to iconic, yet often overcrowded, global landmarks: "When you go to places around the world like the Trevi Fountain and you see 10,000 people standing there, it really impacts your experience if you have to be so congested," she explains. "The Busselton Jetty is special, and we don't want to lose that." To combat potential overcrowding, the team is considering measures like limiting the number of people on tours to ensure a more enjoyable experience for everyone.

While capping walk tickets isn't on the immediate agenda, Shreeve acknowledges the need to limit tickets for the underwater observatory and train rides. This targeted approach aims to manage the flow of visitors and prevent bottlenecks in specific areas.

But the concerns extend beyond Busselton. In neighboring Dunsborough, the chair of the local reference group, Jeff Forrest, is advocating for a more drastic solution: capping visitor numbers by limiting accommodation spots. Forrest, a long-time resident of nearly 40 years, has witnessed firsthand the increasing congestion on local beaches. "Every year we see something crazy," he says. "There has been times where on the coast you can't get a car park at all, not even on the side of the road." He emphasizes the importance of tourism but cautions against unchecked growth. "We welcome tourists, that's important, but if we're not careful overtourism will actually destroy the character, the amenity, the natural environment, the beauty of the area that we've got to sell." Forrest uses a powerful analogy to illustrate his point: "How many sheep can you put in a paddock before you ruin the paddock?" He believes it's crucial to determine the region's 'carrying capacity' and implement strategies to manage and restrict visitor numbers accordingly. And this is the part most people miss: sustainable tourism isn't just about preserving the environment; it's about preserving the experience for both visitors and residents.

However, not everyone agrees with the idea of capping tourist numbers. At Meelup Beach, some visitors argue that limiting access is unfair. Kalia and Matt Alessi, who have lived in Sydney, point out that beaches in the eastern states are far more crowded. "For a really busy time of the year, it's been quite a nice beach to enjoy," Ms Alessi says. They also highlight the economic benefits of tourism. "Tourism boosts the economy so much [and] we want to respect locals as much as possible, but if you put a cap you might hinder other organizations." The couple believes in sharing the beach with everyone. "The beach is for everyone, regardless of how busy it is, so I think to put a cap is a little bit selfish and greedy," Mr. Alessi added. But here's a thought: Is it really selfish to want to protect the unique charm and natural beauty of a place for future generations?

The City of Busselton has already taken steps to regulate short-stay accommodation like Airbnb. However, Mayor Phil Cronin seems reluctant to intervene further with broader restrictions. He believes the issue will self-correct before reaching the levels of saturation seen in some parts of Europe and the eastern states. "If we get to a point of saturation this won't be such an attractive place to be," he says. Cronin also emphasizes the significant economic contribution of tourism, generating $1 billion annually for the area. "Tourism brings in $1 billion a year just to this area ... we have to embrace tourism." But is relying on self-correction a responsible strategy, or are proactive measures necessary to prevent irreversible damage?

Further south, the Department of Biodiversity, Conservation and Attractions is taking a different approach. They've been using social media to warn holidaymakers about overcrowded car parks at popular spots like William Bay National Park, near Denmark. Peter Masters, Regional Leader for Parks and Visitor Services, is urging visitors to "go elsewhere" if their favorite spots are full. "A lot of national parks at times get overloved," he explains. He also highlights the environmental risks associated with overcrowding. "We don't want damage to the vegetation. There's also increased risk of fire from starting underneath their vehicles so please park in the designated areas." Masters encourages visitors to explore alternative inland activities. "Everyone doesn't necessarily need to go to the coast to have a good time, there's plenty of inland activities on offer."

The question remains: How do we strike a balance between welcoming tourists and preserving the unique character and environment of these Western Australian towns? Is capping visitor numbers the answer, or are there other, more innovative solutions? What role should local councils, tourism operators, and visitors themselves play in ensuring sustainable tourism? Share your thoughts in the comments below – we'd love to hear your perspective! Could the solution lie in promoting off-season travel, investing in infrastructure to accommodate larger crowds, or perhaps implementing a 'tourism tax' to fund conservation efforts? The debate is open, and the future of these beautiful destinations hangs in the balance.

WA Towns Tackle Overtourism: Balancing Visitors and Local Charm (2026)

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